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SUBSCRIBEIt was an amazing experience. They took the time to understand my needs and didn’t try to push the most expensive option on me. Maria helped me with my gait analysis, and she was absolutely lovely! The gait analysis is free of charge too and they make you run for real and not just on a treadmill. 100% recommended.
Abhijeet, June 2026
Reviews.ioVery nice experience buying my running shoes in person at this shop. I was helped by a very kind and knowledgeable sales person who fetched me lots of different shoes to try and didn't make me feel awkward for not really being much of a 'runner'. They have lots of clothes and accessories too and an interesting vibe and back story.
Sharada, May 2026
TrustpilotWhat an amazing service. The lady who looked after me was kind and patient and seemed really invested in making sure I found the right trainers. I would 100% recommend.
Bella Geralds, May 2026
GoogleAnother delighted customer. Thank you so much for all your expertise and all that wonderful professionalism and attention to detail. I love my Hoka shoes, another absolutely stunning and perfect fit. Hands down this is the best running shop in the UK. I've been to so many over the years now, but every time, you provide such an excellent service and to be fair, that's pretty rare these days, so well done, keep up the great work, its massively appreciated. Gotta go and hit the tarmac :) Thank you.
James, May 2026
TrustpilotMalika was extremely helpful. She is so knowledgeable about running and runners anatomy, and which shoes work best for each type of foot, ankle, and runner. I found the perfect pair of sneakers, thanks Malika!
Natalie Knight-Griffin, May 2026
GoogleI have been purchasing my running shoes from Run and Become for circa thirty years. I visited their fab new store in Victoria just last week to be served by Michelle. She was just so incredibly nice, helpful and made my visit to replace my running shoes a very pleasant and simple experience. I was so happy with the way she dealt with my enquiry that I’ll be returning later this week accompanied by my daughter, whom I’m going to treat to her first pair of dedicated running shoes.
Andrew Campbell, May 2026
TrustpilotBought some running shoes. Really good service, dispatched the order quickly and delivered well within the timeframe quoted.
Rod Watkins, May 2026
Reviews.ioAlways a pleasure to buy from a company which puts so much back into our sport.
Alistair Davy, May 2026
Reviews.ioExcellent product and service in every department. Could not ask for more!
Jim Taylor, May 2026
Reviews.ioI was helped by Giselle, who was incredibly knowledgeable and informative. Her extensive expertise in running and footwear, combined with her consultative approach, made for the best experience I've had in a store. Highly recommended!
coco cup, May 2026
GoogleI visited Run and Become recently and was helped by Svitlana and what a fantastic experience! She was incredibly knowledgeable and took the time to understand exactly what I needed. Rather than just pointing me toward one option, she presented a great range of shoes to try, and what really stood out was how she explained the differences between each pair, why they felt different, how they'd perform, and which would be the better choice for me. She made the whole process feel personalised and stress free. Will be coming back.
Alina Barbuta, April 2026
Reviews.ioI have always had positive experiences to get my running shoes fitted. The staff are lovely, friendly and super helpful as they let me try on multiple pairs until I found the right shoes for me.
Lucy, April 2026
TrustpilotIf you have had a good experience shopping at Run and Become, or at one of our events, we would be very grateful if you take a moment to share your views on your favourite review site below. We know we're not perfect, but we always strive to get closer! If our service has not reached your expectations in any way, please do contact us directly and let us know, so we can do our best to put things right.
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Orders placed Monday - Friday before 3pm will be dispatched the same day.