On Cloudflow 4
Men's Neutral Road Running Shoes

On Cloudflow 4

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£150
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On  Cloudflow 4

On Cloudflow 4

Men's Neutral Road Running Shoes

£150
Loyalty or Running Club member? Log in for your discount
Description

This latest version of Cloudflow features more cushioning than its predecessor, offering you a softer, more comfortable ride. It keeps its speedy feel thanks to the propulsion of the Speedboard®  technology. The dual density Helion® superfoam and the CloudTec® midsole provide your feet with softness and responsiveness at the same time, resulting in a smooth and energised midfoot to toe-off transition.

Details

The soft Helion® superfoam is shaped into Clouds units which are integrated within CloudTec® technology in the midsole. When you land the CloudTec® cushioning compresses under your body weight for a soft landing and to absorb impact. The upper layer of the midsole is just a little firmer to help maintain momentum for an effortless midfoot to toe-off transition. Overall On has added more foam to the midsole of this fourth version of Cloudflow, so it feels way softer than its predecessor.  

The  Speedboard® is placed in between two layers of cushioning in the midsole. It also consists of a denser material - nylon to provide you with a rolling onward drive and that way help you to increase your speed. 

The new woven upper is exactly what you expect: lightweight, highly breathable, soft and durable. Engineered for secure, comfy fit but also to provide that fast feel on this excellent trainer. 

The updated heel counter has a new soft lining and shape for a comfortable locked-in feel.

The outsole is reinforced with durable, anti-slippery rubber in places of ground contact to increase durability. The channel in the middle is very shallow to prevent stone collection.

  • High-tech woven upper features engineered zones for better breathability and a soft feel 
  • CloudTec® units are dual-density to offer softness and rebound
  • Helion® superfoam absorb impact forces and provides soft cushioning
  • New Speedboard® in a spoon-like shape encourages momentum and helps maintain your pace
  • Improved heel construction with new lining and shape for enhanced comfort
  • Durable rubber on the outersole for high traction in wet conditions
  • Upper base material is made of 100% recycled polyester (25% total recycled content and 75% recycled polyester overall)
  • Offset: 8mm (heel: 31mm, forefoot: 23mm)
  • Weight: 235g (UK8)
More About On

On was born in the Swiss alps with one goal: to revolutionise the sensation of running. After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. That’s how the On Cloud technology came into being.

On, along with Brooks, dominates the Vegan Road Running Shoe scene with popular shoes like On Cloudflow, worn by Tim Don while he broke the Ironman world record. Sustainability and performance have been the brand’s main focus since the very beginning, which has led them to create On Cyclon – the first 100% recyclable shoes – and On CloudRock Edge Raw – the most sustainable shoe to date, made from over 80% recycled materials. 

Since 2016 you can also buy On Apparel. With a sophisticated look, technical properties and sustainable fabrics these fantastic garments have conquered runners’ hearts. If you’re looking for the lightest running gear, look no further. On’s Japanese 4-way stretch fabric feels like you have nothing on your skin. It’s a runner’s dream.

Shop all On »

In-store availability
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 4 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN Select a size
LONDON Victoria, SW1W 9LN 2-3 days * Collect here

** Current availability, please contact store to reserve if making a special trip.

Delivery & Returns

CLICK & COLLECT 
Ready for collection within 48 hours (usually same day).

STANDARD
Arrives 2-5 working days.
£2.95 but FREE on orders over £25

PRIORITY
Arrives 1-2 working days.
£3.50

EXPRESS
Orders placed before 3pm arrive next day. Dispatch days Monday-Friday, excluding Bank Holidays.
£7.50

EXPRESS LONDON
Orders placed before 4pm arrive next day. Dispatch days Monday-Saturday, excluding Bank Holidays. Available to most London postcodes.
£3

SAME DAY LONDON
Orders placed before 4pm arrive same day. Dispatch days Monday-Saturday, excluding Bank Holidays. Available to most London postcodes.
£4

INTERNATIONAL
Express and Standard options available, prices shown at basket. All duties and taxes included in cost price once delivery country is selected (see flag in top menu).

RETURNS
Free for UK orders.

More Delivery Information

More Returns Information

Goska's Pick

GOSKA'S PICK

Outstanding running shoes. Great option as a transition shoe for a neutral runner – something between minimal and the traditional cushioned range.

Read more »
Description

This latest version of Cloudflow features more cushioning than its predecessor, offering you a softer, more comfortable ride. It keeps its speedy feel thanks to the propulsion of the Speedboard®  technology. The dual density Helion® superfoam and the CloudTec® midsole provide your feet with softness and responsiveness at the same time, resulting in a smooth and energised midfoot to toe-off transition.

Details

The soft Helion® superfoam is shaped into Clouds units which are integrated within CloudTec® technology in the midsole. When you land the CloudTec® cushioning compresses under your body weight for a soft landing and to absorb impact. The upper layer of the midsole is just a little firmer to help maintain momentum for an effortless midfoot to toe-off transition. Overall On has added more foam to the midsole of this fourth version of Cloudflow, so it feels way softer than its predecessor.  

The  Speedboard® is placed in between two layers of cushioning in the midsole. It also consists of a denser material - nylon to provide you with a rolling onward drive and that way help you to increase your speed. 

The new woven upper is exactly what you expect: lightweight, highly breathable, soft and durable. Engineered for secure, comfy fit but also to provide that fast feel on this excellent trainer. 

The updated heel counter has a new soft lining and shape for a comfortable locked-in feel.

The outsole is reinforced with durable, anti-slippery rubber in places of ground contact to increase durability. The channel in the middle is very shallow to prevent stone collection.

  • High-tech woven upper features engineered zones for better breathability and a soft feel 
  • CloudTec® units are dual-density to offer softness and rebound
  • Helion® superfoam absorb impact forces and provides soft cushioning
  • New Speedboard® in a spoon-like shape encourages momentum and helps maintain your pace
  • Improved heel construction with new lining and shape for enhanced comfort
  • Durable rubber on the outersole for high traction in wet conditions
  • Upper base material is made of 100% recycled polyester (25% total recycled content and 75% recycled polyester overall)
  • Offset: 8mm (heel: 31mm, forefoot: 23mm)
  • Weight: 235g (UK8)
More About On

On was born in the Swiss alps with one goal: to revolutionise the sensation of running. After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. That’s how the On Cloud technology came into being.

On, along with Brooks, dominates the Vegan Road Running Shoe scene with popular shoes like On Cloudflow, worn by Tim Don while he broke the Ironman world record. Sustainability and performance have been the brand’s main focus since the very beginning, which has led them to create On Cyclon – the first 100% recyclable shoes – and On CloudRock Edge Raw – the most sustainable shoe to date, made from over 80% recycled materials. 

Since 2016 you can also buy On Apparel. With a sophisticated look, technical properties and sustainable fabrics these fantastic garments have conquered runners’ hearts. If you’re looking for the lightest running gear, look no further. On’s Japanese 4-way stretch fabric feels like you have nothing on your skin. It’s a runner’s dream.

Shop all On »

In-store availability
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 4 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 2 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN 1 in stock ** Collect here
LONDON Victoria, SW1W 9LN Select a size
LONDON Victoria, SW1W 9LN 2-3 days * Collect here

** Current availability, please contact store to reserve if making a special trip.

Delivery & Returns

CLICK & COLLECT 
Ready for collection within 48 hours (usually same day).

STANDARD
Arrives 2-5 working days.
£2.95 but FREE on orders over £25

PRIORITY
Arrives 1-2 working days.
£3.50

EXPRESS
Orders placed before 3pm arrive next day. Dispatch days Monday-Friday, excluding Bank Holidays.
£7.50

EXPRESS LONDON
Orders placed before 4pm arrive next day. Dispatch days Monday-Saturday, excluding Bank Holidays. Available to most London postcodes.
£3

SAME DAY LONDON
Orders placed before 4pm arrive same day. Dispatch days Monday-Saturday, excluding Bank Holidays. Available to most London postcodes.
£4

INTERNATIONAL
Express and Standard options available, prices shown at basket. All duties and taxes included in cost price once delivery country is selected (see flag in top menu).

RETURNS
Free for UK orders.

More Delivery Information

More Returns Information

Reviews

Delivery Information

UK Delivery is FREE on orders over £10.

International Delivery within 3 working days via DHL (prices vary according to country).

Priority First Class Delivery within 3 working days (charge £5).

Next Day Delivery available weekdays on orders placed before 3pm for next working day delivery (charge £7.50).

Orders placed Monday - Friday before 3pm will be dispatched the same day.

See full delivery details »

HOW TO CHOOSE THE RIGHT SIZE FOR RUNNING SHOES
Your running shoe size will generally be 1 to 1.5 sizes bigger than your regular (‘dress’) shoe size. Bear in mind also that one foot can be slightly bigger than the other.

LENGTH
First, kick your foot back into the heel of each shoe before checking how much space is left at the front. When standing in each shoe with your full weight on the foot, it’s best to have between half and a full thumb's width between the end of the longest toe and the end of the shoe.

WIDTH
When standing in the shoe, it’s best to have a little wiggle room for the toes, but the back of heel should still feel nicely secure.

SPIKES
Sprint spikes are best when a close fit. Distance spikes best when up to a half a thumb's width between the end of the longest toe and the end of the shoe.

size guide
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